Prism
PROJECTS COMPONENTS
Creative Team
Designer: Kait Schroeder
My Role
As the lead designer, I was
responsible for creative direction +
content creation of this project
Tools
Photoshop + Illustrator
DETAILS
The Overview
Prism transforms everyday moments into extraordinary experiences through vibrant, artisanal non-alcoholic beverages. Like light through a prism, our drinks reveal unexpected depths and delightful complexity, offering a sophisticated alternative for those seeking elevated alcohol-free options.
The Results
Prism's visual identity embodies sophistication through a carefully curated aesthetic that captures light and movement. The brand employs a color palette centered on refined soft tones, creating an interplay of colors that shift and blend like light through pixelated crystal. Aluminum cans serve as the canvas for the brand's packaging. The typography balances modern sensibilities with feminine grace, using clean lines punctuated by subtle organic flourishes that suggest flow and movement. The overall visual system maintains a premium feel while remaining fun and dreamy.
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