HOW I WORKCreative Process
Discovery & Positioning
This phase helps me establish your North Star and create a solid foundation to build on. As a designer, I work with individuals and brands on a 1:1 basis to make all their visual dreams come true. It’s all in the details, a blend of lush creativity and strategy. Through research, discussion, and audience interviews this is our time to establish your why, land the insight, and create intention in our execution.
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Every project is one of one.
Let’s build a brand that is unique and one-of-a-kind to stand out in the crowd. This means if I don’t have the capabilities to complete the job on my own, I will source other creatives and vendors to help get across the finish line. Your unique style should never suffer, so I will build a team around your needs.
Brand Building
This is where things start to take form. We’ll bring our brand positioning to life through a range of identity concepts. Each direction showcases a full brand system, including logo, typography, color, messaging, imagery, and brand motifs applied to sample touchpoints. We'll narrow in on one direction and refine into brand guidelines.
My process is guided by a few beliefs
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Discovery & Positioning
Your brand needs to grow and evolve with you over time. That’s why I don’t just design logos, I build systems that give you the tools to change over time.
Brand Launch
It all comes together in Phase 3. We’ll apply your brand to real-world assets so that you can share your new identity with the world. The deliverables in this phase vary widely from project to project, but they often include web design, packaging design, art direction, and templates for social media, decks, and swag.