Origin
PROJECTS COMPONENTS
Creative Team
Designer: Kait Schroeder
My Role
As the lead designer, I was
responsible for creative direction +
content creation of this project
Tools
Figma + Photoshop
DETAILS
The Overview
Origin is a comprehensive health platform designed to help you achieve optimal well-being. With features such as personalized health plans, advanced health monitoring, and robust community support, Origin empowers you to take proactive steps in your health journey.
The Results
The visual identity centers around a clean, minimalist aesthetic with a modern color palette that evokes trust and vitality. The landing page features a calming hero section, immediately communicating the brand's focus on transformation and growth. The platform's key features are highlighted a thoughtfully structured layout, making complex health information easily digestible. A consistent design language is maintained throughout, from the streamlined navigation to the carefully crafted call-to-action buttons, fostering a sense of reliability and professionalism.
The visual system extends beyond the digital interface to create a cohesive brand ecosystem that reflects Origin's commitment to making comprehensive health management accessible and engaging for everyone.