DETAILS

The Overview
This creative exploration project delves into the art of sports poster design, where I challenged myself to push the boundaries between athletic energy and visual composition. Through experimental approaches, I focused on capturing the explosive moments that define sports – the perfect jump shot, the game-winning touchdown, the victory celebration – while exploring various design techniques and innovative visual solutions.

I experimented with bold typography treatments, playing with how text can complement rather than compete with the action, and tested dramatic angles and unconventional color palettes to heighten emotional impact. Motion blur, strategic negative space, and textural elements became my playground for conveying speed and intensity. This series of conceptual designs allowed me to freely explore how sports imagery can transcend simple event promotion to capture the raw spirit and passion of athletics itself.