SIMPLY ANDREEA: INFLUENCER + LIFESTYLE BLOG

A chic visual identity for a prominent influencer.

A rebrand that reflects maturity and chicness for an influencer looking to elevate her presence in the fluid influencer market.

PROJECT COMPONENTS

Client
Simply Andreea

My Role
Independent Design Lead

Services
Brand Identity, Art Direction, Print Collateral

Tools
Adobe Illustrator + Photoshop, Squarespace

Timeline
10 weeks (Feb - April 2020)

DETAILS

The Overview
Simply Andreea covers skincare, beauty, fashion, cooking, and travel as a personal lifestyle blog.

Founder Andreea Gaul looks to inspire millennials by delivering trendsetting lifestyle content. She aims the spotlight on her favorite products on the market, keeps readers in the loop of her latest travel destinations, provides her go-to recipes, and shares her favorite style tips for all seasons.

The Problem
Andreea has been running Simply Andreea for over six years, and the success of the blog had grown into more than she could have ever dreamed of. She realized the look and feel of her brand no longer aligned with who she was as an influencer. Andreea wanted a brand that reflected her values and the evolution of her business.

The Brief
As the sole designer on this project, I executed the design process end-to-end. I conducted a rebrand for the prominent influencer that encapsulates her desire to push her brand in a direction that appeals to her growing audience.

SIMPLY REBUILDING

After much strategizing, a new identity was born - one that felt fresh, mature, chic, and simply authentic. Staying true to Andreea’s desire for a strong neutral palette, I created a logo that placed the blog initials “SA” in hand-lettered script next to the full blog name in a traditional serif font divided by a thin line to show the chicness of the brand. The new identity was applied across the stationery, print materials, and digital content.