NIC Events Landing Page
PROJECTS COMPONENTSClient
National Investment Center for Seniors Housing (NIC)
Creative Team
Senior Designer: Kait Schroeder
My Role
As the lead designer, I was
responsible for Creative Direction,
Content Creation + Copywriting
of this project
Tools
Adobe Illustrator, Photoshop + HubSpot
DETAILSThe Overview
While working as the senior designer at NIC, I led the design of the NIC events website landing page. This is NIC’s platform for attendees to register for events, discover testimonials from past conferences, access conference resources, and much more.
The Results
I created a successful on-brand website template design that could be easily updated in HubSpot for every new conference event cycle. The template included marketing initiatives that targeted NIC’s audience such as speaker highlights, testimonials, and a count-down ticker to entice attendees to register with urgency and intrigue.
