NIC Chats: Social Media Campaign
PROJECTS COMPONENTS
Client
National Investment Center for Seniors Housing (NIC)
Creative Team
Senior Designer: Kait Schroeder
My Role
As the lead designer, I was
responsible for Creative Direction,
Content Creation + Copywriting
of this project
Tools
Adobe Illustrator + Photoshop
DETAILS
The Overview
While working as the senior designer at NIC, I led the design of numerous social media campaigns, including the rebranding of the company’s podcast NIC Chats social media templates.
The Brief
I was challenged to take on the rebranding and content creation for NIC’s podcast, NIC Chats.
The Results
I created a successful on-brand template design leading to a 30% increase in user engagement on NIC’s social media platforms for the particular postings.