NIC Chats: Social Media Campaign

PROJECTS COMPONENTS

Client
National Investment Center for Seniors Housing (NIC)

Creative Team
Senior Designer: Kait Schroeder

My Role
As the lead designer, I was
responsible for Creative Direction,
Content Creation + Copywriting
of this project

Tools
Adobe Illustrator + Photoshop

DETAILS

The Overview
While working as the senior designer at NIC, I led the design of numerous social media campaigns, including the rebranding of the company’s podcast NIC Chats social media templates.

The Brief
I was challenged to take on the rebranding and content creation for NIC’s podcast, NIC Chats.

The Results
I created a successful on-brand template design leading to a 30% increase in user engagement on NIC’s social media platforms for the particular postings.