A modern visual identity for an annual investor conference.

PROJECT COMPONENTS

Client
The Carlyle Group 

Creative Team
Lead Designer: Lindsey Lennon
Brand Designer: Kait Schroeder
Studios: FCI Creative & Subrosa

My Role
As the brand designer, I collaborated on
Strategy + Branding. I was responsible
for Environmental, Print + Digital
design for this project

Tools
Adobe Illustrator, Photoshop + InDesign, Drupal 8, Google Suite, Microsoft Office

DETAILS

The Overview
The Carlyle Group’s annual Washington DC Investor Conference is an international private equity event that attracts over 900 limited partners and over 200 Carlyle employees. The event is a pure feat of logistics and an immersive experience in the world of Private Equity. As a brand designer at The Carlyle Group, I worked on the conference rebrand for the 2019 DC Investor Conference.

The Problem
Develop a unique brand identity and manage all communication components for the annual investor conference. 

The Brief
Each year The Carlyle Group’s in-house design team collaborates with FCI Creative and  SubRosa to develop a new look and feel for the conference branding. Under the creative direction of Subrosa and FCI Creative, I worked to create a range of designs following the conference brand standards.