5 Essential Online Resources to Elevate Your Branding Game

In the fast-evolving world of design and branding, staying ahead of the curve requires more than just creativity—it demands continuous inspiration and industry insights. For brand designers, art directors, and creative professionals, these five websites are your ultimate arsenal for staying informed, inspired, and innovative.

1. Daily Branding: Your Daily Dose of Design Excellence

Daily Branding isn't just a website—it's a daily masterclass in visual identity. This curated platform offers:

  • Fresh brand design showcases every single day

  • In-depth analysis of emerging design trends

  • Spotlight on innovative branding strategies

  • Global perspectives on visual communication

Whether you're a seasoned professional or an aspiring designer, Daily Branding provides a constant stream of inspiration that keeps your creative skills sharp and your design sensibilities refined.

2. Rebrand Gallery: The Ultimate Transformation Showcase

Rebranding is an art form, and Rebrand Gallery is the museum celebrating this intricate craft. This platform offers:

  • Comprehensive case studies of successful brand transformations

  • Before-and-after design comparisons

  • Insights into strategic design thinking

  • Detailed exploration of brand evolution

Each showcase is more than just a visual treat—it's a strategic learning experience that reveals the complex thought processes behind successful brand reinventions.

3. The Brand Identity: Beyond Just Logos

More than a typical design resource, The Brand Identity is a comprehensive platform that delves deep into the narrative behind brands. Key features include:

  • Extensive interviews with design legends

  • Detailed project breakdowns

  • Global brand design explorations

  • Cutting-edge design trend analysis

The website goes beyond surface-level aesthetics, offering profound insights into the storytelling and strategic thinking that drive exceptional branding.

4. Brand New: Critical Design Critique

Operated by UnderConsideration, Brand New is renowned for its no-holds-barred design criticism. This platform provides:

  • Honest, unfiltered reviews of brand redesigns

  • Community discussions and professional commentary

  • Comprehensive visual documentation of brand changes

  • Expert analysis of design decisions

What sets Brand New apart is its commitment to constructive criticism, offering designers a nuanced understanding of what works—and what doesn't—in contemporary branding.

5. BP&O (Branding, Packaging & Opinion): A Holistic Design Perspective

BP&O stands out as a multidisciplinary platform that explores branding beyond digital boundaries. The website offers:

  • In-depth packaging design reviews

  • Editorial content on design philosophy

  • International design perspectives

  • Intersection of branding across physical and digital mediums

For designers looking to understand branding in its most comprehensive form, BP&O provides a rich, multifaceted exploration of visual communication.

Branding is no longer just about creating a logo—it's about telling a compelling story, creating memorable experiences, and connecting with audiences on a deeper level. These five websites are your compass in navigating the complex, exciting world of design.